Sobeys Pharmacy has a baby program called Baby Be Heatlhy!
You can sign up online or in store and you will receive the following:

In store:

  • Free Pharmacist Consultation
  • Nutrition during your pregnancy
  • What to take if you have a headache, cold or other minor ailment
  • Prescription medications that you are currently taking
  • Which herbals are safe to take
  • Any other pharmacy-related questions regarding your pregnancy
  • Prenatal vitamins for the duration of your pregnancy
  • Informative E-Newsletters and recommended web links
  • Ongoing support


  • Informative E-newsletters
  • Recommended web links
  • Baby savings

When you go in store to get your vitamins, they will sign you up (even if you signed up online) and you will also receive a welcome package.  The welcome package (I am told by a pharmacy) will vary by store, depending on what they have received as samples.  You can expect various samples, coupons and some are lucky to get a pack of diapers!   You’ll be saving A LOT just with the free prenatal vitamins 🙂

Find more information or Sign up here.

UPDATE – August 22, 2017

We went to our local Sobeys this past weekend and registered!  We got our free prenatal vitamins plus we got a goodie bag with these items.  Please note that the goodies will vary by location.